How to Show Up in ChatGPT Answers: 10 Actionable Tactics
ChatGPT drives 87% of AI referral traffic. Here's how to get your brand cited.
Unlike SEO, AI citation is opaque. You don't know when or why your brand was included. But you can optimize for it.
The 10 tactics
1. Deploy JSON-LD schema markup
Sites with structured data are cited significantly more. Start with Organization and Service schema.
2. Publish explicit "definition" content
Write a one-sentence definition of what you do and repeat it on key pages.
3. Create a dedicated FAQ section
Write 10-15 FAQs using your customers' exact language.
4. Ensure entity consistency
Audit your Google Business Profile, social profiles, and directories for consistency.
5. Publish original data
Commission a survey or publish benchmark reports.
6. Don't block AI crawlers
Allow GPTBot, ClaudeBot, and PerplexityBot.
7. Get mentioned in authoritative directories
G2, Capterra, Clutch, BBB, and trade publications.
8. Use clear H1/H2 headings
Exactly one H1 per page, descriptive H2s.
9. Add credentialed author bios
Real names, titles, and expertise signal authority.
10. Monitor and iterate
Check AI visibility monthly. Track queries, citations, and competitors.
Start with a baseline
Our free AI Visibility Scorecard gives you a prioritized action plan in 60 seconds.